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New WCRP Executive Director

WCRP Introduces New Executive Director

Let me introduce myself. I am Deb Brunett and I am so privileged to be your new executive director. I really appreciate the warm welcome I have had so far from the WCRP/WACTAL family.
The experiences and skills that I bring to your organization vary from educating students and adults to setting up conferences and workshops to everything in-between - including running the office of our family’s masonry business.

I have had the pleasure of getting to know a couple of our Merrill hometown auto collision businesses. KB Body Shop after a deer decided he wanted to travel as a hood ornament on our van and One Way Collision when our Buick was sideswiped in a parking lot! Both companies provided top notch service to us and I now know that their business practices align perfectly with WACTAL’s Member Code of Ethics. I hope to meet the rest of the WCRP/WACTAL organization under better circumstances.

As I enter this new chapter, I would be remiss if I did not thank your outgoing Association Administrator, Sue Peterson. She is one of the foundational pillars of WACTAL and will be a very hard act to follow! Sue has been instrumental in helping this transition to be as seamless as possible and I’ve learned a lot about WCRP/WACTAL from her in a short space of time. Good luck and blessings, Sue, as you begin this new chapter of your life. Enjoy!

I’m looking forward to being your executive director. My door is always open. Please feel free to contact me any time with your ideas and concerns. Cell # 262.542.7707.

Husband Kelly, owner and mason of ABG Masonry, Inc. and new Executive Director, Deb

WACTAL Name Change to WCRP


Press Release

   For further information contact:

Deb Brunett, Executive Director

Phone:  (262) 542-7707

 e-mail:  wcrpinfo@gmail.com



Wisconsin Auto Collision Technicians Association Limited (WACTAL) established in 1971, has now become Wisconsin Collision Repair Professionals (WCRP).

According to President Larry Terrien, “A name change had been discussed several times in the past.  The WACTAL name carries a lot of great history with it and there was reluctance to leave that behind. However, a lot has changed in the last 50 years and the new name just seemed like a good fit at this time,” stated Terrien.  “The collision repair industry needs to take the initiative in establishing itself as the repair professionals.  This new name will be a reminder to our members and the industry at large of who we are and how we should go forward."

Executive Director Deb Brunett, who came on board in April of 2020 when long-time Association Administrator Sue Peterson retired, addressed the name change with equal optimism.  She also has apprehension in leaving the past behind but felt the familiarity of the logo gives homage to the past efforts of so many people who kept this organization as one of the best. "As I've settled into this new position, I see the efforts of so many in the past that we certainly don't want to forget our roots in the industry, and we will make sure that this doesn’t happen” stated Brunett.  “Our updated website reflects our new direction and focus, and it is now available at www.wcrp.pro.  Within this new website we will be developing a special page to thank all the past members and businesses that brought us to this point in time.”

Along with the new website, there are many other exciting changes coming to WCRP, including a new monthly E-Newsletter which premiered in January.  “The E-Newsletter is replacing the quarterly magazine (Wisconsin Auto News) and will give us greater flexibility to get news and events out to the membership quickly” added board member Steve Humblet.  Humblet referred to a focus on career awareness programs, Scholarships and education.  “Attracting new talent will be an ongoing issue as the workforce ages and other trades pursue the same pool of candidates.  We will need to step our game!”  It is with this in mind that the association has partnered with several dedicated sponsors, and is looking for additional visionary supporters to expand their programs.

For more information contact Executive Director Deb Brunett at 262-542-7707 or email wcrpinfo@gmail.com

WCRP (formerly WACTAL)

About WCRP (formerly WACTAL)

Wisconsin Collision Repair Professionals IncWisconsin Collision Repair Professionals Inc (WCRP) is a statewide trade association comprised of independent and dealer collision repair centers, technical colleges, and businesses affiliated with the collision repair industry. Our mission is to help provide a future for the collision repair industry. The achievement of this mission will require a shared effort by WCRP staff, officers, directors, members, elected officials, and consumers working together for continual improvement. The organization, member programs, and educational opportunities offered to WCRP members will reflect the skills and knowledge needed to work successfully in our changing world.

WACTAL, now WCRP, was originally established in 1971 and currently represents more than 1,000 Collision repairers and more than 200 collision repair facilities in Wisconsin. WCRP members are noted for professional, high quality collision repairs and are leading the Wisconsin Collision Repair Industry to higher levels of quality service and customer satisfaction.

Your comments and opinions matter, both to WCRP and its individual members.  We hope you find our site useful and welcome your comments and suggestions on how we can improve our efforts.   Contact us at wcrpinfo@gmail.com or phone our office at 262.542.7707.